TAMAS Carmen | Research Field | Department of Global Business, Graduate School of Social Sciences, University of Hyogo

Research Field: My area of expertise is cultural anthropology, and I believe that understanding cultural contexts and social mechanisms is vital for all research within the humanities. The students I guide will learn how to connect phenomena related to economy and business to a wider cultural background, analyzing those phenomena with a variety of tools and methodologies that would lead to a better understanding of the relationship between business, daily life, and the sacred. One such example would be the analysis of Japanese festivals (matsuri) from the perspective of management, marketing, and business models.

Research Topic: My main research topic is focused on Japanese festivals and their relationship with the local communities, looking into how rituals become the center of a daily life that is not necessarily limited to the sacred. I try to shed light on the historical developments of the festivals and how they were influenced not only by political and social movements, but also by the evolution of Japanese economy. My research is heavily based on fieldwork, mostly (but not limited to) in the Kansai area, and I encourage my students to use as much first-hand information as possible in their own research.

Message to Prospective Students: The research path is not an easy one (my motto is "no pain, no gain"), but if you do what you love, you will never work a day in your life. Being passionate about what you do can be extremely rewarding, so try to find your dream and work to achieve it!

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